John Nosta: THINKOLOGY Thinking For A Living–Great Thoughts…Lots of Typos!

The Big Think: Make Me Look–The Power of Imagery

Anyone with a smart phone or an iPad knows one cental fact.  The world is not only becoming digital but visual too!

Look!  It's exactly that.  The ability to stop us in our tracks and make us look...think...and act!!! Today's digital world makes retouchers out of all of us and the potential for new visuals and ideas is endless.  The role of engaging visuals is a powerful tool to help make our communications "stick".  So, a comfortable pair of shoes might conger an image like this...

Lace up your feet for shoe-less comfort!

And then there's time!  How many core concepts have used time as the central element?  Too many.  But I think this is an interesting presentation of an " spiral of time" that falls endlessly into the abyss.

Lost in Time.

And sometimes, visuals can be freakish and push us out of our comfort zone!  But we all know that car accidents get lots of eyeballs.  It's visual disruption that can dramatize a scenario or condition that, in the context of it's horror, drives empathy with your audience.

Allergies and itchy eyes:  No one knows it better!

Vision lights up our brains and engages our neuroanatomy.  So, fire up your brain with visuals that ignite thinking and drive action!