John Nosta: THINKOLOGY Thinking For A Living–Great Thoughts…Lots of Typos!

The Big Think: Jawbone Stepped UP!!!

The Jawbone UP is a great new product that has failed.  At least for now.  Here's what I initially had to say:  http://www.johnnosta.com/2011/11/the-big-think-health-revolution-and-the-jawbone-up/

But when you take a closer look at where the product stands today, you see something bigger than innovation.  You see integrity.  And that's something you often don't see in today's world of vanishing accountability.

The bottom line is that Jawbone launched a product that was flawed.  I received mine with tremendous excitement and felt that this truly represented an important innovation in health technology.  I slapped it on my wrist and marveled at the analysis--sleep, steps, GPS, etc.    But then it happened.  The battery failed....and my enthusiasm acted similarly.  So, then came step one.  I contacted the company and they quickly sent me another one.  Then other issues emerged and it became clear that many other people had significant issues with the UP.

Jawbone arrived at the cross-roads.

So what did they do?  They did the right thing!  They issued a no questions asked refund.  And...now wait for it...they let you keep the product!!

Jawbone lost a battle but won the war.  The maintained their integrity.

Sure they launched a product that wasn't ready.  But they've keep me as a customer and have even moved me to consider other Jawbone products.  I like the fact they once they've accepted responsibility, they acted accordingly. It's a far cry from the standard today--accepting some responsibly and only offering an anemic excuse.

Too bad about the product, Jawbone.  But you did something that will pay off in the future!