The Big Think: RIP Keyboard. Introducing Phonetic Marketing
Can you write...as in with a pen? Well, you don't need that skill anymore!
Can you type...as in QWERT or hunt and peck? That's gone too!
What's emerging in today's technology world is s the marriage of artificial intelligence and voice recognition. It's really nothing new. But the iPhone4S is bringing it to life!!!
So, enter Phonetic Marketing. Sound!!!!! The actual articulation of brands and all the associated word play will now become another element to our marketing bag of tricks. Perhaps even phonetic signals will be incorporated into brand hallmarks!! Getting people to "play" with the brand sounds can now leverage gaming and other verbal techniques to harness mindshare.
And then there's Phonetic SEO!!! The ability for new "funky" brand names (often the case in the pharmaceutical world, for example) to be recognized within the AI lexicon will become an essential part of "search recognition"!
Ahhh...
The spoken word! Sound energy that now comes to life in the techno / digital world!
October 20th, 2011 - 09:52
What makes this so critical to brands is that the disposition of a user that asks Siri a question is action! These users are the ones that are an ideal audience-the definitive, “I am searching for you and want to take action”, engaged consumers. Now is the time to be ready: Make sure that your brand and lexicon is high in search results. Have a conversion call-to-action on the first page and make it relevant to the audience you believe is there to take action. Great post John.
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