The Big Think: Science, Technology and Marketing. The Looming Convergence

Science and technology are advancing at an amazing speed.  And what lies ahead is the convergence of these forces that will revolutionize the way we market brands and services…

Much of this is already living on the fringes:

–Influence scoring”.  Yep, it’s already here. Your buying power is only part of your real influence to a marketer.  Your outbound influence to other consumers (hello bloggers and Tweeters!!!) are part of the equation that can establish you as as a key target.  Think of it as your marketing influence FICO score.

–Neuromarketing. Forget about focus groups and asking silly questions about what you like and don’t like.  Now the direct responses of your brain will drive market research and decision making.  It will even help you with you own preferences and selections.  Get ready to wear a funny little hat that reads your thoughts!

–Tactical scoring. We can now score individual tactic and rank how well then do in advancing the buying sequence!  From opening an e-mail to completing an on-line training program, marketers can now understand how close you are to the purchase.

What lies ahead is SCIENCE-BASED MARKETING.  It will change the way we think media, strategies and tactics.

And do you know what?  I already know what you’re thinking…

This entry was posted on May 1, 2010 at May 1, 2010 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.